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Get Your Team on Track: Fundamentals of Project Management for Digital Marketing

At OAK Interlink, project management is one of our areas of focus. However, you might be skeptical if you’ve never worked with a project manager before. You also could wonder, “If the time and effort worth a project management certification?” “It’s a common question.

Think about your company’s composition. It’s filled with a lot of creative, hard-working people who are committed to helping your business accomplish its objectives. Your communication about deadlines and goals can easily turn into an old-fashioned game of telephone without project management, however. Where there is miscommunication or siloed data, Projects can easily derail.

The project manager ensures that every person on the team has what it takes to be successful. This means considering the elements and resources that you might not think about if you’re working on only one aspect of the project. Now, let’s discuss some of the ways in which project managers set up teams for success

Clarify Roles and Hold People Accountable

It can be all too easy to lose track of information when you are dealing with large teams, a client, outside consultants, vendors, and other professionals. The individuals who execute the work should concentrate on their area of expertise, not worry about the overall health of the project. That’s where a project manager comes in; they keep track of timelines, budgets, individual deliverables, engagement, any improvements to the project that need to be made, and more. Project managers are placed to hold others accountable and keep everyone on the same page since they are not directly responsible for any of the deliverables themselves.

Compiling Resources

Your incredibly competent team should be able to channel their resources and energy on what they do best, not tracking down creative briefs, lost files, and other documents, no matter what they’re working on, whether it’s planning for a trial, handling your promotional campaigns, or introducing a new product. At the beginning of a project, project managers ensure that everyone has the information they need and can help teams track down whatever they need in the middle of the project.

Managing Expectations

Project managers will also help clarify objectives between your team and your clients. As the objective driving force behind the project, the project manager will set goals for project schedules, budgets, the number of team members that you will need to involve, the number of outside support that you will need to hire, and other information. They also assist the various parties in engaging with each other. With a good project manager, everyone will be held responsible for their part of the project, ensuring its timely and on-budget completion.

Tried-and-True Tactics for Successful Digital Marketing Project Management

Like any other discipline, there are a number of techniques, strategies, and skills that project managers use to keep their teams on track. These go beyond just being organized.

If you’re looking to get your digital marketing project on track, or need new tools to make your process improve better, here are three things you can apply to produce excellent work consistently.

― Consistent Reporting
― Team Check-In and Stand Up Meetings
― Identifying Challenges and Roadblocks

Consistent Reporting

If not weekly, run a daily report on projects. Use time tracking tools to record how long your team spend on various tasks throughout the day, from reviewing regular emails to creating websites e.t.c. This information is collected by the project manager and put into reports which will help to define how many hours your team is spending on individual tasks. It will allow the project manager to monitor the progress, resolve roadblocks, and keep to the original timeline. Frequent reporting also helps the project manager sticks to a budget, make sure that products are accurately priced, and have accurate timelines for clients when quoting a project.

Team Check-In and Stand Up Meetings

Just as being siloed from each other is easy for separate departments, it is easy for individual team members to feel separated from the group, particularly when the team works remotely. Weekly check-in meetings to discuss the workload, the progress of individual tasks, and general well-being in order to avoid team disconnection. Managers check-in with individuals they oversee, teams meet to assess their collective status, and the whole business can get on Zoom to check the current status and with different deliverables. These daily meetings (which are more powerful than a short message or email) will allow the team to remain accountable to each other and ensure that everyone has what they need to be successful. And it’s a perfect opportunity to praise and credit them for their hard work if they are already on track.

Identifying Challenges and Roadblocks

Challenges, roadblocks, and developments are helpful to review during check-in meetings. For example, some common trends a team reviews regularly include:

The organic performance of different contents

The effectiveness of different pay-per-click campaigns

How different graphics affect social media campaigns

Adjusting campaigns to hit targeted audience more effectively

What’s great about this project check-ins is that they give us insight into trends that often cover different clients or projects. You can find that one of your colleagues has fresh insight into a shared challenge, or that their efficacy or processes can be improved. This project management technique offers a team structure to deal with our problems early and often.

How to Choose a Project Management Software Platform

There are several things that good project management software can do: plan project schedules, delegate assignments, monitor the progress of the team, and integrate with the budget software. However, it won’t be effective, no matter how many cool features it has if your project management software doesn’t help your team meet your specific needs. In fact, it’s easy to put the blame on the project manager when software does not meet your needs, when, in fact, they need a better project management tool. How to pick the best platform for project management? We’ll begin by making a list. Write down the challenges you’re having and the needs of your team and determine the approach of each solution to the issues and requirements. For example, look for software that has a built-in billing tool or that provides a plugin if you want to streamline and automate your project management and budgeting processes. Or, if you have clients or freelancers who want or need to be involved in your software for project management, Look for a platform that allows guest users to be invited so that they can see what you’re doing and check-in.

Register for the upcoming project management class in November Click here

For more information visit Project Management Professional Certification or call 09091020048, 09091020049

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