Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.


    Expand your skill set and grow your career. Here are some benefits of our certification:
    ● This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
    ● Learn how to use content to connect with your customers.
    ● Track customers from the first interaction with your brand.
    ● Optimize your website for conversion.
    ● Understand key digital concepts and KPI´s.
    ● If you are new in the field, It can help you start a new career.

    Learning Objectives

    1. Digital Marketing Overview.
    2. Key Concepts.
    3. Lead Generation.
    4. Search Marketing.
    5. Digital Display Advertising.
    6. User Experience and Usability.
    7. Email Marketing.
    8. Social Media Marketing.
    9. Retargeting.
    10. Tracking and Measurement.
    11. Analytics.

    Training:
    ● Format: Multiple choice.
    ● Questions: 40.
    ● Language: English/Spanish.
    ● Pass Score: 24/40 or 60 %.
    ● Duration: 60 minutes maximum.
    ● Open book: No.
    ● Delivery: This examination is available online.
    ● Supervised: it will be at the discretion of the Partner.

    Prerequisites:
    ● There are no formal prerequisites for this certification.

    Content

    Digital Marketing Overview
    • What is Digital Marketing?
    • The Digital Marketing Tree
    • Understanding the New World
    • Successful Companies
    • The Business Model Canvas
    • Target Audience
    • Buyer Persona
    • Digital Marketing Customer Journey

    Key Concepts
    • Content Marketing and Blogging
    • Blog
    • Inbound Marketing
    • Content Curation
    • Integrated on/offline Marketing
    • Sales Funnel

    Lead Generation
    • Marketing Offer – Attractive / Relevant Offer
    • Landing Page
    • Conversion Page – Thank You Page

    Search Marketing
    • Key Principles
    • Search Marketing: SEO
    • Search Marketing: PPC

    Digital Display Advertising
    • Display Advertising

    User Experience and Usability
    • Web Design
    • Usability
    • Responsive Design • Optimization

    Email Marketing
    • Email Marketing
    • Goal Setting
    • List Creation
    • Segmentation
    • Deliverability
    • Legal Compliance
    • Automation
    • Drip Marketing

    • Common Website Errors
    • Affiliate Marketing

    Social Media Marketing
    • Social Media Management and Monitoring
    • Turning Fans Into Buyers
    • Tools

    Retargeting
    • How Retargeting Works
    • Retargeting / Remarketing

    Recap
    • Site Map
    • Keyword Research
    • Don’t Copy Content
    • White hat SEO vs Black Hat SEO
    • Google Crawler
    • Remember

    Tracking and Measurement
    • Tracking and Measurement