This two days digital marketing course is designed for anyone who wants to kick start or consolidate their digital marketing knowledge. You’ll learn, amongst other subjects, strategic thinking, use of digital assets and search engine marketing over the 16 modules presented and you’ll walk away confident that you understand digital marketing.
Increase revenue, find new customers, maximize revenue, retarget users, zip code targeting, expand your reach, website analytics, customer support.
Module 1: Thinking Strategically about Digital Marketing
Module 2: Introduction to Web sites
Module 3: Market Research and Content …Strategy
Module 4: Creating your Digital Assets
Module 5: Managing Customer Relationships and Social Media
Module 6: Search Engine Marketing
Module 7: Online Advertising
Module 8: Digital Direct Channels
Module 9: Optimising your Digital Campaigns
Module 10: Introduction to Social Media Marketing
Module 11: How to use Twitter
Module 14: Facebook – Increasing traffic to LIKE pages
Marketing with Facebook Assessment
Module15 Mobile Marketing
module16 Email Marketing
Who to Attend
Ideal for Marketing Executives in all organisations. Also for Practicing and aspiring social media executives. Small business owners that are responsible for their own marketing.