Overview

This two days digital marketing course is designed for anyone who wants to kick start or consolidate their digital marketing knowledge. You’ll learn, amongst other subjects, strategic thinking, use of digital assets and search engine marketing over the 16 modules presented and you’ll walk away confident that you understand digital marketing.

Benefits:

Increase revenue, find new customers, maximize revenue, retarget users, zip code targeting, expand your reach, website analytics, customer support.

Course Outline

Module 1: Thinking Strategically about Digital Marketing

Module 2: Introduction to Web sites

Module 3: Market Research and Content …Strategy

Module 4: Creating your Digital Assets

Module 5: Managing Customer Relationships and Social Media

Module 6: Search Engine Marketing

Module 7: Online Advertising

Module 8: Digital Direct Channels

Module 9: Optimising your Digital Campaigns

Module 10: Introduction to Social Media Marketing

Module 11: How to use Twitter

Module 14: Facebook – Increasing traffic to LIKE pages

Marketing with Facebook Assessment

Module15 Mobile Marketing

module16 Email Marketing

Who to Attend

Ideal for Marketing Executives in all organisations. Also for Practicing and aspiring social media executives. Small business owners that are responsible for their own marketing.

Duration

2Days